The Why Behind the Brand: The Story of Ashlee Nelson Curated Events

Some people plan events. I craft experiences.

For as long as I can remember, I’ve been drawn to moments that bring people together—the kind of gatherings that don’t just check boxes but leave a lasting impact. My journey into event planning wasn’t just about logistics or aesthetics. It was about something deeper: unreasonable hospitality and the belief that every guest should feel valued, seen, and deeply connected to the experience.

I started Ashlee Nelson Curated Events because I saw a gap—entrepreneurs, coaches, and visionary leaders were hosting events that had potential but lacked personalization, strategy, and true hospitality. They were doing it all: planning, coordinating, and trying to create magic, but instead, they were overwhelmed by logistics. I knew I had a gift to offer—the ability to transform an event into an unforgettable, high-touch experience.

More Than Just an Event—A Guest-Focused Journey

In my years of planning, spanning over 100 cities across the U.S., I’ve seen what separates a good event from an extraordinary one. It’s not about how many people attend, how elaborate the decor is, or even the name of the keynote speaker. It’s about how people feel from the moment they arrive to the moment they leave. That’s why I approach every event from the guest’s perspective, ensuring every detail is curated for a seamless, meaningful experience.

Hospitality isn’t just part of the event—it’s the event. Whether it’s an intimate mastermind retreat or a high-level leadership gathering, my mission is to go above and beyond, creating an experience so personalized, so meticulously crafted, that it feels almost “unreasonable” in its level of care. Because when you put people first, the impact follows.

Why I Do What I Do

I built this business for business owners who want to elevate their events to something more. For the coaches, speakers, and leaders who don’t just want to bring people into a room but want to create a transformative experience that fosters connection, growth, and real impact.

I do this because I believe that events, when done right, are powerful. They build credibility, spark meaningful relationships, and create lifelong memories. My role is to take the stress off your plate, handle every detail with precision, and ensure that your event is a true reflection of your vision and values.

You focus on your mission—I’ll take care of the experience.

Your event isn’t just another date on the calendar—it’s an opportunity to create impact, build connections, and leave a lasting impression. Let’s bring your vision to life with a seamless, high-touch experience designed with your guests in mind.

Connect with us and tell us about your upcoming event! Let’s start planning something extraordinary!