Most events are a waste of time and money.
Not because of bad speakers.
Not because of poor marketing.
But because they’re forgettable.
Too many brilliant minds make the same fatal mistake: They treat their event like a meeting instead of an experience.
If your guests walk away uninspired, bored, or disconnected, you’ve lost their trust and their business.
Here’s how I make sure that never happens for my clients:
🌟 Know WHY You’re Hosting the Event
If you can’t answer why your event exists in one clear sentence, you’re already off track. Is it to teach something? Build a community? Get new clients? Then, make sure EVERY part of the event connects to that purpose.
🌟 Create a “Can’t Stop Talking About It” Moment
Most events are just a checklist. No surprises, no wow-factor. Fix that. Drop an unexpected gift, a dramatic reveal, or a high-energy experience that people have to share. Be extra! Be over the top! If your guests aren’t taking photos, you did it wrong.
🌟 Win the First 5 Minutes
I cannot cannot CANNOT say this enough, the first 5 minutes set the tone. Is check-in easy? Is there music? A signature scent (not even kidding)? Do people feel welcome and excited? A slow or awkward start can lose their attention before you even begin.
🌟 Stop Overloading the Schedule
People don’t need more content—they need time to absorb, connect, and apply it. The best events build in space for reflection, conversation, and organic moments. If your event feels like a marathon, people will check out.
🌟Make a Grand Exit
Most events just kind of...end. Never ever let your audience walk away uninspired. Close with a high-energy moment, a small but powerful gift, a champagne exit, or a final offer that leaves them thinking "I can’t wait for the next one." Give guests one last “wow” before they go.
Your event isn’t just about logistics. It’s about creating a transformation and experience for your guests. If it’s not designed to be remembered, it’s a missed opportunity.
Fix these things, and your event won’t just succeed—it’ll sell out next time.
